Ogilvy also said, “advertising is art… with a strategy”. It may elicit a reaction, emotion or discussions but there will be no action from the other side. Of course the objective of your marketing spend is to earn revenue – without an easy-to-use call-to-action you have wasted not just 80 cents but the entire dollar! In a sense, you are creating art in the content you put out. The call-to-action is the invitation to take your customer to the next step of the buying process.Īs the great advertising man David Ogilvy said: “when you write your headline, you have spent eighty cents out of your dollar”. Of all the features added, the “call-to-action” button is key – and still holds a lot of untapped potential for those in the know. As a relative latecomer to business messaging they have been careful to preserve the users’ personal experience while gradually adding business functionality. Viber has seen a dramatic increase in market share over recent years. They are particularly suited to providing a targeted and personalized approach to customer communication and Viber messenger is one of those platforms that seems to provide a perfect combination of features for Marketers. The need and ability to deliver clear and timely messaging to the customer along with an easy way for them to purchase has become more and more important.Ĭhat apps have thrived in this new world. With multiple social and traditional platforms, our customers have more options and it’s become easier than ever for them to skip past our carefully constructed advertising. The digital revolution and rise of smartphones has sped up the pace of change for marketing even further. As technologies have evolved, so have the methods to achieve this. Marketing is a discipline that covers almost every aspect of our business and daily life, but if marketing had one critical success factor then the “call-to-action” would be it.Įvery piece of marketing material we create is designed to move our leads further along the marketing funnel towards a purchase decision.
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